Markit - The Marketing Club of LIBA (Part I Cont..) Some Posters

Markit - The Marketing Club of LIBA (Part I)

When I joined LIBA I had made up my mind to specialize in finance. I had recently read the book "Banker to the Poor" by Muhammad Yunus of Grameen Bank and was fascinated by the power of micro-finance( the fascination was short lived as I made my worst presentation ever in my Economics paper on micro-finance). Then this Markit competition("Your Mark, You Differentiate it") happened, thanks to my immediate seniors who had undertaken the brand revitalization of the club, and my tagline differentiated the mark enough to win the first prize in that event. My seniors wanted people from our batch who were interested in joining the club irrespective of the domain we were going to specialize in and with some initial inhibitions I gave my name for the same. Seniors briefed all the volunteers(there were 20 of us) from my batch about the next event( to spoof any vodafone TVC) and told us that this event has to be conducted solely by us, juniors.

Trust me, this was the event which made me reconsider my plans to specialize in Finance( and by the end of my first year there were other factors too which made me hate finance more than I love Marketing) . The event got tremendous response from all the LIBAites and I developed a keen interest in advertising while shooting my own entry for the spoof. A first prize in this event for my team cemented my bond with the Markit club and of course Marketing. So here I am in my 2nd year heading the Markit club and specializing purely in Marketing :). To know more about Markit please follow the following link :

http://liba.edu/markit/index.html