"Dhoondte Reh Jaaoge" - Everyone Loved It

Well "Dhoondte Reh Jaaoge" was a Markit event which kind of created history for the number of participants it attracted. After a dismal show in "ADD2AD" we had never expected this level of participation(29 teams, more than 100 students). It was fun conceptualizing and conducting this event.

The idea was brilliant and the execution impeccable. Basically it was a "Brand-Hunt" where in participating team were given a series of clues to identify a certain number of brands to reach their prize money or shall I say "Treasure". We used the whole Loyola campus as the search ground. The LIBA campus looked so lively and energetic with participants running from pillar to post to crack the clues. The tremendous success of this event helped me gaining confidence in my organizational and leadership skills.

Above all this success was a result of brilliant mix of team work, enthusiasm and passion. The posters for this event are included at the top of this post and I personally rate them as the most creative poster Markit club has ever come up with.

Regards,

Ravi.

Markit - The Marketing Club of LIBA (Part II)

My association with Markit in 2nd year at LIBA demanded not only creativity but some good leadership skills. Continuing the tradition we (2nd year Markit reps) had to bring in fresh minds from 1st year in the club. We came up with this event called "Expression4Impression" where in we asked the 1st year students to come up with a tagline for the Markit logo that is the thumb impression. We got tremendous response for the event and the winners for the same was declared in the packed auditorium at the end of an entertaining quiz. Then we took an interest check of the people who were interested in joining the club and to our surprise we got more than 40 names.

Now the next step for us was to decide upon 8-10 people out of those interested to be the part of core Markit team. And we decided to let all the interested students from 1st year conduct this event called "ADD2AD" which was all about improving on certain TVCs which were not communicating their message effectively. We thought that by giving juniors a chance to conduct this event will automatically bring the passionate people to the fore. But sometimes things doesn't go the way you want and despite extending the deadline for the event twice and many pleadings( read 2 in "ADD2AD" in Hind to get a feel of it :))we din't get a single entry from 1st year. I really don't know what went wrong may be my leadership was flawed. Anyways we went ahead and screened some 6 odd entries from 2nd year but this event left me demoralized.

(The poster for this event is included at the top of this post)

Markit - The Marketing Club of LIBA (Part I Cont..) Some Posters

Markit - The Marketing Club of LIBA (Part I)

When I joined LIBA I had made up my mind to specialize in finance. I had recently read the book "Banker to the Poor" by Muhammad Yunus of Grameen Bank and was fascinated by the power of micro-finance( the fascination was short lived as I made my worst presentation ever in my Economics paper on micro-finance). Then this Markit competition("Your Mark, You Differentiate it") happened, thanks to my immediate seniors who had undertaken the brand revitalization of the club, and my tagline differentiated the mark enough to win the first prize in that event. My seniors wanted people from our batch who were interested in joining the club irrespective of the domain we were going to specialize in and with some initial inhibitions I gave my name for the same. Seniors briefed all the volunteers(there were 20 of us) from my batch about the next event( to spoof any vodafone TVC) and told us that this event has to be conducted solely by us, juniors.

Trust me, this was the event which made me reconsider my plans to specialize in Finance( and by the end of my first year there were other factors too which made me hate finance more than I love Marketing) . The event got tremendous response from all the LIBAites and I developed a keen interest in advertising while shooting my own entry for the spoof. A first prize in this event for my team cemented my bond with the Markit club and of course Marketing. So here I am in my 2nd year heading the Markit club and specializing purely in Marketing :). To know more about Markit please follow the following link :

http://liba.edu/markit/index.html